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MDM1: Essential Master Data Management Concepts & Insights

This Module Includes

  • A 43-minute educational training video
  • Instructor: Frank Cerwin
  • A 21-question exam
  • Materials from the training video will be made available to download once the exam has been passed

Individual Course Price: $99

Purchase all seven MDM courses together in a Learning Plan for $599 and save.

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This first module will provide you with important concepts about Master Data that should be understood before embarking on an MDM program journey. Master Data has some unique characteristics that influence what an MDM program must address. We will also consider how MDM programs can falter or fail, to glean valuable lessons that can be applied to ensure history doesn’t repeat itself. Finally, you will get a new perspective of Master Data and how it can be managed, which will establish the foundation of the MDM program operating model.


Describe key Master Data concepts and provide insights into Master Data Management program obstacles.


  • Understand the unique characteristics of Master Data
  • Recognize how an MDM program can falter or fail
  • Learn the foundational components required to create a successful MDM program

About Instructor Frank Cerwin

Frank Cerwin is president and principle of Data Mastery Inc., a firm that assists organizations with effectively structuring and positioning their Master Data Management (MDM) programs for long-term success. Frank has planned, designed, and led development and support of successful MDM programs for over 20 years at Fortune 500 companies. His first customer MDM program that was deployed in 1992 is still operational today, providing an Omni-channel 360-degree view of customers at a major financial institution.

Frank’s holistic perspective of Enterprise Information Management (EIM) is built upon architect and leadership roles across Enterprise Data Architecture, MDM, Database Administration, Enterprise Application Integration (EAI), application development, disaster recovery, and security. Through his comprehensive experience, Frank developed a distinctive MDM framework and operating model called the Master Data Optimized Marketplace Ecosystem, or MasterDOME™, that is a proven method to create an MDM program as a self-sustaining service. Frank often presents Data Management­–related topics at national conferences and data association chapter meetings.

Frank Cerwin

Training Material

  • Mastering an MDM Program: Module 1 Training Video
  • Mastering an MDM Program: Module 1 Exam
  • Mastering an MDM Program: Module 1 Presentation Materials