Data shapes decisions, drives strategy, and underpins nearly every modern organization, yet its true nature and value are often misunderstood. This course offers a clear, practical introduction to data as a strategic asset, exploring how information becomes data, how data differs from other assets, and why it plays a critical role in today’s digital world. Through real-world frameworks and examples, the course demystifies concepts such as data lifecycles, data categories, and the evolving tools used to work with data. 

Instructed by Michel Hebert, the course builds foundational knowledge in defining, organizing, managing, and valuing data. Key topics include structured and unstructured data, data management principles, ethics, strategy, data literacy, and the role of data in artificial intelligence. Learners also examine how organizations generate value from data, assess data management maturity, and apply widely recognized frameworks such as DAMA-DMBOK and Generally Accepted Information Principles (GAIP) to support effective and responsible data practices. 

Course Highlights  

• Introduction to data as a strategic asset in modern organizations 
• Overview of core data concepts, including types, categories, and lifecycles 
• Examination of data organization, management, and governance frameworks 
• Exploration of data ethics, strategy, and data literacy 
• Connection between data management practices and organizational value, risk, and decision-making 

Pricing and Credits 

• Individual Course Price: $99 
• Learning Plan Price:  $329 
• Course CEUs: 2.5 hours 

By the End of This Course, You’ll Be Able To:  

• Explain what data is and how it differs from information and knowledge 
• Describe how data is organized, categorized, and managed across its lifecycle 
• Distinguish operational, tactical, and strategic uses of data 
• Identify key principles and frameworks for effective, ethical data management 
• Assess how data creates value and supports organizational goals 

Why Take This Course?  

This course provides a clear, practical foundation in core data concepts, data management principles, and the role of data as a strategic asset. It establishes a shared language for understanding how data is defined, organized, managed, and used to create value within organizations. 

Is This Course Right for You or Your Team?  

This course is ideal for:  

• Business and non-technical professionals who work with data 
• Leaders and decision-makers seeking a clearer view of data as an asset 
• Professionals involved in strategy, operations, governance, or analytics 
• Learners building confidence and fluency in core data concepts 

No technical background is required. This course is designed for professionals seeking a clear, business-oriented understanding of data fundamentals, data management, and the strategic value of data within organizations. 

This Course Includes:  

• A 96-minute educational training video  
• A 20-question content-based practice exam  
• “Check for Understanding” quizzes after each section  
• Downloadable presentation slides  
• Self-paced, on-demand access with progress tracking  
• Unlimited course access