T6 EDW Tutorial: Mastering Master Data – A Blueprint for Exceptional Operations and Analytics

Time: Monday, March 27th, 11.30am – 2:30pm Pacific Time (PST)/2:30pm – 5:30pm Eastern Time (EST)

This Enterprise Data World (EDW) Digital Tutorial can be purchased on the official conference website, but the live tutorial will occur within the DATAVERSITY Training Center. You will receive your unique login credentials and confirmation once you've registered for this paid Tutorial at: https://edw2023digital.dataversity.net/registration-welcome.cfm

Registration for this Tutorial will also give you access to all active tutorials within the same time slot.

All paid Tutorial registrations include access to the free 2-day program Tuesday-Wednesday. Please note that you will receive separate login instructions for the free program, as it will take place on a different platform than the Tutorials. See your registration confirmation for details.  

The EDW Digital Conference site can be found at: https://edw2023digital.dataversity.net/index.cfm

Tutorial Description

Customers, Products, Services, Locations, and Employees comprise the critical Master Data of every business process providing the context for transactions, communications, and events. Poor Data Quality, misunderstood data, and deficient Data Management practices of Master Data have a direct impact on marketing, operations, analytics, and privacy compliance. Despite its high importance, many organizations struggle with launching, growing, or sustaining their Master Data Programs. 

These challenges are especially true for organizations that have been through mergers or acquisitions. Even if the organization has a viable Master Data Management (MDM) program in place, it may not be attaining every possible benefit. An effective MDM Program requires a forward-looking blueprint and structure that ensures a long-term, sustainable, and extensible solution to achieve its objectives. For its continued success, the program must be positioned and ready to deal with resistance, continually proving its value, and delivering to tight target dates. 

This tutorial will present proven approaches to managing and sustaining a Master Data Management Program from the presenter’s experience leading and launching several MDM programs across many industry sectors. Best practices and lessons learned from these programs will be referenced during the tutorial in addition to the following topics:

• An Essential Perspective of Master Data
• Master Data Governance: The Key Enabler
• The Master Data Model: The Linchpin to the Blueprint
• Transforming Governance into Executable Processes
• Organizational, Government, and Industry Influencers
• Assessing and Positioning MDM Technologies
• Creating a Long-term Sustainable MDM Program

Speaker: Frank Cerwin

Frank Cerwin is the Managing Principal of Data Mastery Inc., a firm focused on providing master data management and data governance strategy, design, and education services to clients. Frank has over 40 years of leadership experience at industry-leading Fortune 500 companies. His technology experience spans MDM, data integration, analytics, database management, application development, and security. Frank’s broad industry experience in multinational organizations includes financial services, food services, pharmacy, manufacturing, government, telecommunications, university, and trade union sectors. Frank is also the producer and presenter of the online courses “Mastering a Master Data Management Program” and "Building a Career in Data Management" offered through the DATAVERSITY Training Center. He has earned Master & Reference Data Management CDMP, ISO8000 Master Data Quality Management certification, Six Sigma Green Belt, and ITIL Foundation certification, and is a frequent speaker at national data conferences and regional DAMA chapters.