Most enterprises today are drowning in data they can’t find, don’t understand, and aren’t sure they can trust — leading to wasted analytical effort, compliance risk, and eroding confidence in data-driven decisions. The Informatica IDMC Data Catalog addresses this directly by using AI-powered automation, including the CLAIRE metadata engine, to scan, classify, and catalog data assets at enterprise scale across hybrid and multi-cloud environments. Automated lineage discovery traces data from source to consumption, giving both technical and business users a clear picture of where data comes from, how it moves, and how it’s transformed along the way. Beyond discovery, active metadata management accelerates time-to-insight for analysts, reduces regulatory compliance exposure under frameworks like GDPR, CCPA, and BCBS 239, and enables data stewards to enforce governance policies at scale. The Data Catalog also serves as the connective tissue across IDMC — integrating with Data Governance, Data Quality, and MDM to turn metadata from a passive byproduct into a strategic enterprise asset. 

Speaker:  

Rob Marks  

Rob is a data management and analytics expert with over twenty five years experience at companies like BusinessObject, SAP, and Databricks. He specializes in enterprise data strategy, BI, and cloud transformation and holds a degree in management information systems from the University of Georgia.