Launching a master data management (MDM) program is often met with strong initial enthusiasm, yet many efforts lose momentum as priorities shift, adoption lags, or success becomes difficult to measure. Without clear business planning, shared understanding, and the ability to manage change, even well-designed MDM solutions struggle to deliver lasting value. Led by Dave Wilkinson of D3Clarity, this course addresses these common challenges by framing MDM as an ongoing organizational program rather than a one-time implementation. 

The course examines the critical success factors that support sustainable MDM, including business planning, identification of early and late success indicators, and effective project management approaches. Agile methodologies are explored as a means of delivering incremental value while adapting to evolving requirements. The course also emphasizes the role of data literacy and data maturity in driving adoption, alongside change management strategies that help embed MDM practices into everyday operations. 

Course Highlights  

• Overview of critical success factors for sustainable MDM programs
• Examination of business planning approaches for MDM initiatives
• Analysis of early and late indicators used to measure program success 
• Introduction to project management and agile delivery models for MDM 
• Exploration of data literacy, data maturity, and change management practices 

Pricing and Credits  

• Individual Course Price: $99 
• Learning Plan Price:  $499 
• Course CEUs: 2.0 hours 

By the End of This Course, You’ll Be Able To:  

• Explain the organizational components required to run an effective MDM program
• Identify early and late indicators that signal MDM progress and success
• Apply project management and agile concepts within an MDM context 
• Assess data literacy and data maturity levels across an organization 
• Describe change management strategies that support long-term MDM adoption 

Why Take This Course?  

This course provides practical guidance on turning MDM initiatives into durable, value-generating programs rather than short-lived projects. It equips teams with the frameworks and organizational insights needed to drive adoption, measure progress, and sustain momentum. 

Is This Course Right for You or Your Team?  

This course is ideal for:  

• MDM program managers and data leaders 
• Data governance and data quality professionals 
• Business and IT stakeholders supporting enterprise data initiatives 
• Project managers involved in data or transformation programs 

No advanced technical or MDM-specific experience is required. This course is designed for professionals who influence planning, delivery, and adoption and want to build the organizational capabilities needed to successfully run and sustain a master data management program. 

This Course Includes:  

• A 44-minute educational training video  
• A 17-question content-based practice exam  
• “Check for Understanding” quizzes after each section  
• Downloadable presentation slides  
• Self-paced, on-demand access with progress tracking  
• Unlimited course access