Have you ever struggled to illustrate the value of what you are providing as a data governance professional to your many stakeholders? There certainly are many ways to show that value, but the message depends not only on the availability of the information you have to convey that value (depending on the maturity of your data governance program) but also on what matters to your specified audience. 

Having experience ranging from demonstrating value at various levels in the organization at various stages of data maturity within various sizes of organizations, I have compiled my own top 10 list of approaches to explaining the value of data governance. Come join me as I present:

• The landscape of the different approaches to showing value
• The top 10 list of ways to illustrate the value, in my experience
• Practical examples of those ways to demonstrate value
• Opportunities to share your own unique approaches that could be added to this list

Speaker: Deron Hook

Deron Hook is a certified data management professional who is passionate about people, data, and formulating strategies that utilize both to their highest potential. He is currently the Director of Data Governance and Management at American Express and has experience creating foundational Data Governance programs at various companies in the financial services industry. In his current role, he is building out the Data Governance team in the Global Merchant and Network Services business unit at American Express using foundational initiatives such as metadata management, data stewardship, and data quality management. Deron is a recognized data leader, has served on various boards, and was a Chief Data Officer (CDO) summer school graduate by Carruthers & Jackson. He received his MBA with a concentration in Data Analytics from Purdue University and is also a proud Brigham Young University graduate. He and his wife have five children and live in Phoenix, Arizona.