Organizations expecting to thrive, not just participate in the Information Age and the Digital Economy, must consider any and every way that data can drive economic value for them and their stakeholders. That is, every business is, can be, or should be a data business, monetizing information in a spectrum of ways
But where to turn for inspiration? Sure, you can look to what others in your industry are doing, but do you really want to be in 2nd or 3rd place? Instead, why not consider what organizations in other industries are doing with data, then adopt and adapt them for your business?

This session will explore a variety of real-world use cases, including those:

• In retail, manufacturing, telecommunications, insurance, life sciences, financial services, high-tech, and the public sector
• Leveraging data assets from inside and outside the organization
• Focusing on targeted business problems and opportunities
• Applying a variety of analytics techniques and technologies

Speaker: Douglas Laney

Data & Analytics Innovation Fellow
West Monroe

Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business, and data leaders on data monetization and valuation, data management and governance, external data strategies, analytics best practices, and establishing data and analytics organizations. Doug’s book, "Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage," was selected by CIO Magazine as the “Must-Read Book of the Year” and one of the “Top 5 Books for Business Leaders and Tech Innovators.” 

Now the Data & Analytics Strategy Innovation Fellow with West Monroe, Doug was previously a Distinguished Analyst with Gartner’s Chief Data Officer research and advisory team and was a three-time Gartner annual thought leadership award recipient. In addition, he launched and managed the Deloitte Analytics Institute, is a Forbes contributing writer, and has been published in the Wall Street Journal and the Financial Times, among other journals. Doug has guest-lectured at major business schools around the world and is a visiting professor with the University of Illinois Gies College of Business, where he teaches Infonomics and Business Analytics Executive Overview courses that are also available online via Coursera. He also co-chairs the annual MIT CDO/IQ Symposium and is a visiting professor at Carnegie Mellon University’s Heinz College.

Follow and connect with Doug via Twitter @Doug_Laney and LinkedIn.