Are you struggling to create a data-driven culture? Research consistently shows that culture, people, and behavior change are the biggest obstacles to data and analytics success. Therefore, understanding the psychology of change is critical for data and analytics professionals who want to create a strong and thriving data culture. This session will help you understand the five key areas of resistance to change and provide practical advice for overcoming them.

• Status: Humans have a deep-seated emotional need to feel valued.
• Certainty: Humans are biologically wired to fear situations where we can’t predict and prepare for different outcomes.
• Autonomy: Humans also have a fundamental need to feel like we have a choice in what is happening.
• Relatedness: Humans are social creatures with a strong desire for connection and a sense of belonging.
• Fairness: Humans have biological wiring that creates powerful emotional responses to fair and unfair treatment.

Speaker: Dan Everett

Owner
Insightful Research LLC

Dan Everett is the owner of Insightful Research, with more than 25 years of experience in data and analytics spanning strategy, governance, management, and culture. His passion is helping people orient their understanding, use, and value measurement of technology around a human-centered perspective and showcasing how technology enables and empowers peoples’ ingenuity, creativity, and collaboration to address both business and larger societal issues.