How to Produce an Open and Integral Data Strategy with a Pragmatic Method

Most organizations are living an urgency to get value out of their data. They are jumping directly to implement MDM initiatives, to move to the cloud, or to implement advanced analytics without a good Data Strategy. Data Strategies are usually defined by an elite team, most times on the IT side. Rarely they are widely communicated across the organization. This session presents HOW to produce Data Strategies with the PAC (Pragmatic, Agile, and Communicable) Method. Attendees will take away:

• The relevance of a Data Management Maturity Model as an anchor for a Data Strategy
• The power of a Canvas to communicate Data Strategy  
• The Data Strategies Framework
• The best Cast for defining a Data Strategy

Speaker: Marilu Lopez

Marilu is a founder and data management consultant for SEGDA, a firm focused on helping organizations define their Data Strategies and implement their Data Management Operative Models. She´s the founder and past president of the DAMA (Data Management Association) Mexico Chapter; former DAMA Regional Coordinator for Latin America; former DAMA International Presidents' Council Chairperson, and currently DAMA International VP of Chapter Services. She worked for more than 30 years in the financial sector in one of the leading banks in Mexico, dedicating more than 15 years to data management practices. Marilu holds a CDMP (Certified Data Management Professional) Master, issued by DAMA International, and a CIMP (Certified Information Management Professional)  in Data Governance, Data Quality, and Information Management issued by eLearning Curve. She is also a TOGAF-certified professional, certified by The Open Group.