In a landscape overflowing with data, discerning which metrics matter is crucial for product managers and teams. The convergence of human-centered design and artificial intelligence can help steer teams away from data for data's sake, to spotlight information that serves real human needs and drives project value.

This presentation will guide attendees on how to integrate AI into their problem-solving processes, assess AI service platforms, and harness actionable insights for strategic decision-making. Attendees will gain practical frameworks for evaluating data through a human-centric lens, ensuring that every piece of data utilized propels innovation and elevates user experience, thus carving a path toward truly transformative project outcomes.

Speaker: Jenna Alden

Jenna is an action-oriented leader who excels at driving essential outcomes. She has an acute ability to engineer a clear path forward, through best intentions and ambiguity, for digital products and to enable high-performing teams, aligning and coordinating needed outcomes, priorities, actions, and timelines needed to create impact and momentum. She thinks it’s pretty spectacular to be alive and brings a subtle but persistent passion and enthusiasm to every day. She's a Christian, a Star Trek and science fiction fan, loves to read, solve problems, and enjoy nature, and thinks it’s a pretty spectacular time to be alive.

Speaker: Alex Cruikshank

Over 25+ years, Alex has built software products for over 50 companies ranging from early-stage startups to household brands. Now working in West Monroe’s AI Lab, he is leading R&D efforts and working with clients to unleash the potential of Generative AI for consumer software products and back-office systems.