“Data without governance is like a city without traffic lights—chaotic and costly.” 

No data governance program succeeds without stakeholder buy-in and resource investment. But with our stakeholders so focused on running the business, it can be hard to communicate the value and the scope of data governance in order to obtain the needed commitment. 

Storytelling is a powerful way to bridge this gap and make abstract ideas relatable. 

This session will present proven analogies for explaining data governance to non-data audiences, outline the elements of effective storytelling in this context, and share practical tips for making narratives authentic and impactful. 

Speaker:  Gretchen Burnham  

Principal Consultant, First San Francisco Partners 

Gretchen is a principal consultant at FSFP with decades of experience in data management, ranging from data governance, data stewardship, metadata management, master data management, data migration, data quality, business intelligence, and data definitions/conflict resolution, among others. She excels at bridging the business, technical, strategy, and implementation facets of data management.