Analytics is primarily using data to derive insights to measure and improve business performance. Analytics has tremendous potential to improve the company's revenue, reduce expenses, and mitigate risk. A Mckinsey survey indicate that data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers and 19 times more profitable. Research by MIT found that digitally mature firms are 26% more profitable than their peers. However, data quality is a vital component of analytics success, and many enterprises are plagued with poor data quality. A HBR study found that just 3% of the data in a business enterprise meets quality standards. Research analyst firm Gartner found that 27% of data in the world’s top companies is flawed. So, what can enterprise do to improve data quality? In this keynote speech, Dr.Southekal will share 3 key strategies or solutions on how organizations can acquire quality data for analytics and derive improved business results. This talk is based on Dr.Southekal’s latest book DATA QUALITY: EMPOWERING BUSINESSES WITH ANALYTICS AND AI which is published by Wiley.  

Speaker: Prashanth Southekal, PhD, MBA  

Managing Principal, DBP Institute

Dr. Prashanth Southekal is a Consultant, Author, and Professor. He has consulted for over 80 organizations, including P&G, GE, Shell, Apple, FedEx, and SAP. Dr. Southekal is the author of two books — “Data for Business Performance” and "Analytics Best Practices” — and writes regularly on data, analytics, and machine learning in Forbes and CFO.University. His second book, ANALYTICS BEST PRACTICES was ranked a #1 analytics books of all time in May 2022 by BookAuthority. He serves on the Editorial Board of MIT CDOIQ Symposium, is an Advisory board member at BGV (Benhamou Global Ventures), a Silicon Valley-based (Menlo Park) venture capital firm, and is a Data and Analytics Advisor at Evalueserve (CH), Grihasoft (IN), uArrow (SG), Astral Insights (US), and Miles Education (IN). Apart from his consulting and advisory pursuits, he has trained over 3,000 professionals worldwide in Data and Analytics. Dr. Southekal is also an Adjunct Professor of Data and Analytics at IE Business School (Madrid, Spain) and CDO Magazine included him in the top 75 global academic data leaders of 2022. He holds a Ph.D. from ESC Lille (FR) and an MBA from Kellogg School of Management (US). He lives in Calgary, Canada with his wife, two children, and a high-energy Goldendoodle dog. Outside work, he loves juggling and cricket.