Join Maarten Masschelein, CEO at Soda, as he explores the critical role of data engineering in managing data governance and establishing a scalable framework for data quality management.
Attendees will learn how aligning efforts between data governance teams and data engineers creates a seamless process for building trust in data, streamlining operations, and resolving issues.
Key takeaways include:
- The benefits of shifting governance and data quality management left
- The importance of data contracts for defining responsibilities and enhancing operational efficiency
- Practical strategies to use GenAI for implementing business rules, removing silos, and enabling collaboration
By the end of this session, data governance practitioners will be equipped with the knowledge on how to engage with data engineering and make self-serve data quality a reality.
Speaker: Maarten Masschelein

Maarten Masschelein is CEO and co-founder of Soda, the leading end-to-end data quality platform. He has over a decade of experience in data management and engineering, with a focus on data quality, discovery, cataloging, privacy, and governance.
Prior to founding Soda, Maarten played a key role at Collibra as one of its earliest employees. He was responsible for developing and executing the go-to-market strategy that significantly expanded Collibra’s presence in North America and internationally.
Maarten holds a Master’s degree in Information Management from KU Leuven and a Master’s degree in General Management from Vlerick Business School.