Nearly 80% of data and analytics leaders say they are challenged by people and behavior.

If you struggle to understand and influence stakeholders’ decisions and behaviors this session is for you.

We like to believe our decisions and behavior are based on the evaluation of facts, but research into how the brain works shows many decisions and behaviors are based on mental shortcuts known as Cognitive Bias. The learning objectives for this workshop include:

Understand the Methods of Social Influence

• Logic-based
• Emotion-based

Understand Cognitive Bias

• Why it exists and how it works
• Why it creates resistance to change
• How it impacts decision-making

Use Frameworks and Methods To

• Identify cognitive bias in decision-making
• Evaluate causes of change resistance
• Employ methods to mitigate cognitive bias

Speaker: Dan Everett

Dan Everett is the owner of Insightful Research, with more than 25 years of experience in data and analytics spanning strategy, governance, management, and culture. His passion is helping people orient their understanding, use, and value measurement of technology around a human-centered perspective and showcasing how technology enables and empowers peoples’ ingenuity, creativity, and collaboration to address both business and larger societal issues.