
Our historical response to innovation—printing press proliferating bibles, internet generating advertising brochures, or now ChatGPT becoming our assistant—underscores a pattern of meeting new ideas with computational thinking, yielding computational results. This recurring cycle, where flawed data produces flawed outcomes, reflects a reluctance to extract instructive insights. How should we regard governance concerns considering AI adoption?
This 45-minute Fireside Chat with Kelle O’Neal and Christine Haskell will be a friendly, relatable, and educational discussion filled with storytelling and problem-solving. Each brings decades of experience in working with organizations in Information Management. They’ve experienced the “data dilemma” from different angles, giving them perspective, compassion for the challenges clients face, and a depth of knowledge of the necessary capabilities to drive data governance and adoption.
Speaker: Kelle O'Neal

Kelle is the Founder and CEO of First San Francisco Partners (FSFP). She is a veteran industry leader, accomplished advisor, noted speaker, author, and trainer. Kelle is passionate about helping organizations realize the business value of data — and empowering them to derive insights that can improve operational efficiency and decision-making, generate new revenue, support sustainability, and mitigate risk and fraud.
Kelle’s strong background in customer relationship management, enterprise software, and systems integration uniquely positions her to excel in helping organizations of all sizes and complexities successfully execute on data governance, organizational change management, master data management, digital transformation, and other strategic initiatives. She developed her ability to work through organizational complexity, build consensus, and drive results in senior roles at companies that include U.S.-based firms GoldenGate Software, Siebel Systems, and Oracle. She also worked at the executive level in Europe and Asia. Under her leadership of FSFP, the firm’s client list has grown significantly over the years, as has its consulting and support teams. Kelle holds a B.A. from Duke University and an M.B.A. from the University of Chicago Booth School of Business.
Speaker: Christine Haskell

Christine Haskell, Ph.D., has worked at technology companies delivering data-driven innovation, including at Microsoft, as the company shifted to Big Data and Cloud Computing in the 2000s. Christine has driven projects spanning data technology, quality and lineage, executive reporting, and governance. As an experienced leader and advisor, Christine combines her knowledge of Information Management with applied behavioral science, delivering unique insights and recommendations to data professionals. Her research focuses on the areas of values-based leadership, including the role subjective intelligence plays in decision-making and adult learning, and Data Skills as the critical lever enabling the social circuitry of organizations.
Christine is a collaborative consultant, educator, and author with over 25 years of management; certified in program management, change management, and executive coaching. Her unique combination of breadth and depth enables her ability to translate across diverse communities and develop strong communities of practice. She is committed to helping leaders and teams realize the value of data and analytics capabilities.
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