Keynote and Welcome - Walk, Run, Fly to a Data-Driven Culture

Many companies repeatedly try to develop a data-driven culture without success because it just "doesn't stick" the first time. In this keynote, Kelle O'Neal will discuss how you can break the mold by leveraging data literacy and change management to ensure your data capability avoids the pitfalls on the path to success. No matter where you are in your Data Governance and Data Management journey - just starting to walk along the path, ready to run, or taxiing for take-off - Kelle will provide examples that will help you defy the odds.

This keynote will:

• Cut through the jargon to define data literacy, data enablement, and change management
• Share success stories about organizations in different industries that have built strong data-informed cultures
• Clarify essential activities to ensure enablement and support the growth of a data-driven culture

Speaker: Kelle O'Neal 

Kelle is the Founder and CEO of First San Francisco Partners (FSFP). She is a veteran industry leader, accomplished advisor, noted speaker, author, and trainer. Kelle is passionate about helping organizations realize the business value of data — and empowering them to derive insights that can improve operational efficiency and decision-making, generate new revenue, support sustainability, and mitigate risk and fraud. Kelle’s strong background in customer relationship management, enterprise software, and systems integration uniquely positions her to excel in helping organizations of all sizes and complexities successfully execute on Data Governance, Organizational Change Management, Master Data Management, Digital Transformation, and other strategic initiatives. She developed her ability to work through organizational complexity, build consensus, and drive results in senior roles at companies that include U.S. Based firms GoldenGate Software, Siebel Systems, and Oracle. She also worked at the executive level in Europe and Asia. Under her leadership of FSFP, the firm’s client list has grown significantly over the years, as has its consulting and support teams. Kelle holds a B.A. from Duke University and an M.B.A. from the University of Chicago Graduate School of Business.