Let’s face it. The data language we use is sometimes hard to keep up with, even for those of us in the data community. Data Management. Master Data. Data Governance. Data Mesh. Data Quality. The list goes on and on, and it feels like there are new terms added every year. As data professionals, we may be able to communicate with each other effectively using this language, but these words simply won’t hit the mark when trying to communicate to most business leaders.  

And while we may firmly believe that data governance efforts will add tremendous value to our business leaders, the hard part is getting them to believe it too. If you’re struggling to get business buy-in for your data governance efforts, it might be because you’re not speaking their language.

In this session, we’ll look at techniques for learning the language that matters most to your key stakeholders, and examples of how to effectively communicate key data concepts to various business leaders across an organization. 

Speaker: Scott Garner

Scott Garner was most recently a Principal Data Strategy Consultant at a Dun & Bradstreet where he provided strategic guidance to Fortune 500 companies facing complex data management challenges. Prior to being a consultant, Scott was a data management practitioner for National Instruments, where he helped lead a multi-year master data management initiative to support a shift in the company's go-to-market strategy. He is an experienced data and business leader and has a passion for harnessing the power of data to enable strategic business initiatives.