DGIQ-W23: Accelerating Metadata Onboarding with Gamification

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During the talk, we’ll discuss strategies to streamline the metadata onboarding process, including the approach we took with the UK's National Health Service to deliver the UK's first national health data catalog. 

This session will focus on a case study where the team gamified the metadata onboarding process and accelerated data discovery by 30X, including:

  • Leveraging a pragmatic set of design principles to iterate and agree on a standards-based metadata profile across 40 organizations in 6 weeks
  • Gamifying the metadata onboarding process and engaging 40 organizations to contribute to curating metadata for hundreds of datasets in < 3 months 
  • Strategies that allowed the team to communicate the benefits and wider implications to stakeholders throughout the process

Additional Info:

Hundreds of billions of Dollars of lost opportunities are wasted across the globe because data isn't utilized efficiently.  Most data-driven organizations recognize that their data is underexploited and that data catalogs can provide the means to capitalize on their data assets. However, technology is only half the picture, and many cataloging projects fall flat before they've even got started because of a lack of buy-in from stakeholders across the business. Gamifying metadata onboarding ensures data owners are quickly engaged, data stewards are incentivized from the start, and data catalogs are visible to stakeholders across the business, creating and maintaining momentum and maximizing the return from investments into metadata management.

Speaker: Adam Milward


Adam is the CEO and Co-Founder of MetadataWorks. He is ex-IBM Top Talent and led the data architecture team for the groundbreaking 100,000 Genome Project. Adam has led and delivered national standards and data projects for NHS England, Health Data Research UK, the Intergovernmental Panel on Climate Change and the UK Office for National Statistics. When he's not making data FAIRer he spends his time surfing in the north sea.

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