In a time of major corporate alignment and restructuring, building a modern data strategy requires flexibility, clarity, and the ability to deliver value while everything around you continues to shift. This session shares a real-world journey of shaping and executing a unified data strategy across analytics, MDM, governance, BI modernization, advanced data solutions, digital transformation, and AI—all within an enterprise that never stops evolving.

A foundational element of this approach was the creation of the JEDI Council (Joint Enterprise Data & Integration Council), a cross-functional governance structure that aligned priorities, accelerated decisions, and strengthened collaboration. Combined with an agile implementation model, the organization delivered iterative value, adapted quickly to changing needs, and maintained progress despite legacy challenges and shifting business demands.

Attendees will gain insight into the human, technical, and strategic factors that enabled the organization to thrive during continuous change—offering practical lessons for building a resilient, people-first data strategy that drives efficiency, adoption, and ROI.

Key Points

• Executing a unified, modern data strategy in a time of major corporate alignment and restructuring

• The role of the JEDI Council in driving cross-functional governance, alignment, and enterprise-wide decision-making

• Implementing an agile delivery model to drive rapid, iterative progress in a constantly changing environment

• Unifying MDM, data governance, analytics, BI modernization, AI, and digital transformation within one cohesive strategy

• Lessons learned in people-first design, process optimization, and achieving sustainable efficiency and ROI

Speaker: Becca Bates, Senior Enterprise Data Manager, Toyota Material Handling, North America

Becca Bates is a senior enterprise data and technology leader with nearly 30 years of experience driving large-scale digital transformation across manufacturing, healthcare, insurance, banking, pharma, and government sectors. As Senior Manager of Enterprise Data Management for Toyota Material Handling North America, she leads enterprise data strategy, governance, master data management, and advanced analytics initiatives spanning AI/ML and business intelligence. Becca is known for her innovative, people-centered approach and her strength in aligning business vision with data-driven execution. The central focus of her career has been leading strategic digital transformation, particularly in merger and acquisition environments, where she shapes enterprise data and technology strategies that unify organizations and accelerate integration. In her personal time, Becca serves as Founder of Shortline Crossing Community Outreach, driving rural workforce and economic revitalization efforts in West Virginia. Her career reflects a strong record of building modern data ecosystems, high-performing teams, and sustainable organizational impact.