Most organizations still approach master data management the same way they always have: pick a golden record, push it downstream, and hope everyone agrees. In today’s distributed SaaS environments, that model is quietly failing data quality, increasing costs, and creating governance gaps that undermine AI initiatives.

This session makes the case for co-existence MDM as the practical alternative, allowing each domain system to remain authoritative for what it owns while keeping master data consistent and governed across the stack through multi-directional sync.

We’ll also connect this architecture directly to AI readiness and show what agentic MDM looks like in practice through a live demo.

You’ll leave with a clear framework for co-existence vs. consolidation MDM, the cost and governance arguments to bring to leadership, and a concrete picture of what agentic MDM looks like in practice — not in theory

Speaker: Jonathan Goldberg, Director, Product Strategy, Syncari

Jonathan Goldberg is a product and data leader with deep expertise in scaling content and master data solutions that help organizations make informed decisions. He brings a strong blend of technical, business, and operational leadership, with experience driving data and product initiatives in enterprise environments, including Target, Best Buy, Bluestem Brands, Albertsons, and Thomson Reuters. He is known for building high-performing teams and delivering solutions that create measurable business value.