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DGIQ-EDW26: ADGP Certification - What, Why and How

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This panel introduces the Applied Data Governance Practitioner Certification, a new credential designed specifically to equip data professionals with the practical knowledge, tools, and judgment required to drive governance programs that actually work, and to be able to demonstrate that knowledge in the workplace.

Join many of the certification co-creators as they discuss the “what, why, and how” behind the program. They’ll share the vision that shaped the certification, the industry needs it addresses, and how it equips practitioners with actionable skills they can apply immediately within their organizations.

Whether you are building a governance program, advancing your career, or evaluating certification options, this session offers a behind-the-scenes look at how the credential was developed—and how it can help elevate data governance from concept to execution.

What does the certification cover and who is it for?
Why is a practitioner-focused credential needed alongside other offerings?
How can data professionals best prepare for and apply what they learn?

Whether you are considering the certification for yourself, your team, or your enterprise, this session will help you understand what the credential represents, what it demands, and what it delivers.

Speaker: Barbara Kneeshaw, Director of Special Projects, DATAVERSITY

Barbara Kneeshaw is Director of Special Projects at DATAVERSITY, where she leads strategic initiatives focused on data literacy, data governance education, and professional certification development. Previously, she was a Director at Walmart, where she led enterprise-wide data literacy and data governance education initiatives, helping scale data capabilities across a global organization.

Barbara specializes in translating complex data concepts into practical, applied learning experiences that drive measurable impact. She is a strong advocate for data education as a critical enabler of successful data governance, with a focus on the role of change management in embedding governance into everyday work.

Her work helps organizations move beyond frameworks toward sustained adoption by aligning people, processes, and data initiatives for long-term success.

Speaker: Jimm Johnson, VP, Professional Development, DGPO

Jimm Johnson is a data leader and evangelist with more than 25 years of experience with DG, data management, EDW/BI, analytics, and IT across the banking, health care, health insurance, pharmaceutical, and restaurant industries. Most recently he served as Senior Manager of Data Governance at HireRight (the leading global background screening solution provider), where he helped mature their enterprise data governance and data literacy efforts. Prior to that, he was at Scripps Health (one of the largest integrated health systems in San Diego), launching their data governance program in tandem with the company's electronic health record (EHR) and revenue cycle platform implementation and to support their enterprise analytics strategy and elevate data literacy capabilities.

Speaker: John Ladley, Principal, Sonrai

John Ladley is one of the leading pioneers in the field of Data Governance and Enterprise Information Management. He has over 30 years of coal-face experience dealing with the people and process challenges of putting data to work. John's work and books enable the alignment of business and data strategy, organizational change, and practical application of data technology to business problems.

Interested in more training from John Ladley?

Check out his other DATAVERSITY courses:

Data Governance Intensive: Advanced Strategies and Practical Playbooks, a two-day, live online course, leading experienced practitioners through advanced strategies for building, sustaining, and scaling successful data governance programs, taking place Tuesday-Wednesday, June 9-10, 2026. Learn more.
Data Strategy Bootcamp: From Planning to Execution, a two-week, online course, examining the critical steps of designing and implementing a data strategy that works, taking place Wednesdays, May 27 and June 3, 2026. Learn More.