How effective are you at getting stakeholder buy-in? This session is for you if you want to improve your ability to: 

• Articulate the business value of your initiative
• Increase objective evaluation by stakeholders
• Decrease emotional resistance to change

In this session, I provide practical methods and frameworks to sell your AI, analytics, or data management initiative to business stakeholders. Based on proven sales techniques and cognitive psychology you will learn how to: 

• Create a compelling value proposition
• Identify emotional triggers of change resistance
• Tailor your messaging to get logical and emotional buy-in

Learning to sell value is critical in an environment where 88% of business executives report that they struggle to capture value from technology investments. Data and analytics leaders who understand both the logical and emotional aspects of influencing stakeholders will be better able to get executive buy-in and secure the resources needed for success.

Speaker: Dan Everett

Dan Everett is the owner of Insightful Research, with more than 25 years of experience in data and analytics spanning strategy, governance, management, and culture. His passion is helping people orient their understanding, use, and value measurement of technology around a human-centered perspective and showcasing how technology enables and empowers peoples’ ingenuity, creativity, and collaboration to address both business and larger societal issues.