Whether you’re leading a business, launching an idea, or making daily decisions, understanding how to leverage data is the difference between winning and losing. In this fireside chat, visionary leader Chandra Donelson will break down what it truly means to be unreasonably data-driven in conversation with Peter Aiken, Founding Director of VCU/AnythingAwesome.

Through real-world examples and actionable insights, Chandra will break down how leaders at any level can leverage data to drive innovation and deliver measurable results. More importantly, she’ll show you how to do the same—no PhD required. You’ll leave this conversation not just inspired, but equipped with resources to build winning strategies. 

Speaker: Chandra Donelson

Speaker: Peter Aiken

Peter Aiken, Ph.D., is an acknowledged Data Management authority, an Associate Professor at Virginia Commonwealth University, President of DAMA International, and Associate Director of the MIT International Society of Chief Data Officers. For more than 35 years, Peter has learned from working with hundreds of data management practices in more than 30 countries, including some of the world's most important. Among his 12 books are the firsts: making the case for data leadership (CDOs), the first focusing on data monetization and modern strategic data thinking, and the first to objectively specify what it means to be data literate. International recognition has resulted from these and a (pre-COVID-19) intensive worldwide events schedule. Peter also hosts the longest-running data management webinar series from Dataversity.net. Starting before Google, before data was big, and before data science, Peter has founded several companies that have helped more than 200 organizations leverage data–specific savings have been measured at more than $1.5B USD. His latest is Anything Awesome.