Implementing data governance processes is not a singular event, those processes need to change and evolve as the environment changes. There are several factors in the environment now that are making the time right to revisit data governance processes on a larger scale. Those factors are the shifts in the workplace (work from anywhere, near-shoring, office relocations), changes in data privacy regulations, and the impact that AI is having not only on the processes, but on controlling what data it can use. In this session we will discuss some examples from the pharmaceutical industry and how they have adapted their governance processes.

• Globalization of resources
• Addressing geographic restrictions on data
• Data use case governance
• Automation of access request processing – Data Marketplace flow

Speaker: Phyllis Imparo

Phyllis Imparo is a recognized leader in the Data Governance & Stewardship space with over 30 years of experience assisting life sciences companies with implementing frameworks and operating models to support both their domestic and global data governance and stewardship initiatives. As the IQVIA Data Governance & Stewardship Center of Excellence Lead, she has been involved with driving strategic data management solutions for clients across the pharmaceutical and MedTech sectors. Prior to her leadership role at IQVIA, Phyllis spent over 20 years at Merck as the Global Product and Customer Data Strategy Owner, ensuring the successful deployment of business MDM solutions along with the required Data Governance & Stewardship processes to support their ex-US markets. During her successful career Phyllis has contributed as a keynote speaker on an Informatica MDM Worldwide Customer Advisory Board, as well as delivered presentations for the Commercial Data Conference Symposiums.

Speaker: Jay Dzwil

Jay has over 20 years of life sciences industry experience across Commercial Operations (CRM, Territory Optimization, Incentive Comp, Sampling), Master Data, Data Catalog & Governance, and R&D operations. At IQVIA, Jay leads the Data Catalog Practice for the Information Management Team, leveraging accelerators that IQVIA has built to get value from a data catalog faster. Prior to IQVIA, he worked at Collibra (and is a certified Collibra Ranger), Veeva, and Merck & Co, Inc. He has held a variety of roles (Business and IT) focused on connecting business needs with technical solutions to improve data use, quality and accessibility to improve efficiency and drive value for his customers.