Are you a data and analytics leader frustrated by poor adoption of your solutions? Are you concerned that a lack of data knowledge or skills is hindering your clients from realizing the value of your services? Do you think that implementing a Data Literacy program will solve these problems?

If yes, think again. 

When data leaders assume that a lack of user skills is the primary reason they’re failing to deliver business value, it creates a toxic relationship between data producers and consumers that does more harm than good. Data leaders seeking a more fruitful, constructive approach to improving their customer relationships should attend this session to better understand the problems with data literacy:

1. The opposite of literacy is illiteracy.
2. Blaming the customer for a product failure.
3. Data literacy in lieu of business literacy.
4. Teaching data infrastructure or methods is a waste of time for end users.

Come listen to former Gartner Data and Analytics analyst and industry expert, Malcolm Hawker, as he debunks some of the hype around data literacy by shining a bright light on the serious problems these programs pose for data leaders. 

Speaker: Malcolm Hawker

Head of Data Strategy, Profisee

Former Gartner Analyst and Profisee Head of Data Strategy Malcolm Hawker is an expert on all things data strategy,†MDM, data governance, and more. Malcolm†joined Profisee as Head of Data Strategy after spending nearly three years at Gartner while leading and co-authoring the GartnerÆ Master Data Management Magic Quadrantô, the industryís most authoritative report on MDM vendors and the direction of the market.

Malcolm is a recognized thought leader and one of the industryís foremost authorities on the topics of data strategy, data governance, and MDM program management, vendors, and technologies as well as MDMís role within an overall enterprise information management strategy.