Being a data professional can be tough. We strive mightily to transform our organizations, senior leadership “doesn’t get it,” structural and cultural barriers get in the way, and the technological hype just does not match reality.

But here’s the good news! Help is on the way! Instead of laboring away, unloved in our cubicles, we can become merchants of human empowerment!

I’ve spent the last several years working with clients, industry experts, and study groups to sort out how to speed things up in the data space. The issues noted above are tough indeed. But the first and most basic step is to put "regular people," those without data in their titles, front and center in all data projects and programs, which is often easier than many imagine.

This presentation will explore:

• What, specifically, companies should ask regular people to do,
• How to get started, and
• The joys of helping regular people switch on to data.

 Speaker: Thomas C. Redman

Founder and President, Data Quality Solutions

Dr. Thomas C. Redman, “the Data Doc,” President of Data Quality Solutions, helps companies of all sizes, chart their courses to data-driven futures, with special emphasis on quality and analytics.  Tom’s recent book, People and Data: Uniting to Transform Your Business (Kogan Page Publications, July 2023) makes the transformational advice that companies must get everyone involved in their data programs.   He has a Ph.D. in Statistics and two patents.