Creating awareness about the impact of data governance can be a long process. While everyone in your organization needs to know a little about data governance not everyone needs to know how to be a data steward. Yet so many data governance marketing efforts are focused on just the people that will interact with data governance directly. In this session, we will discuss our attempts at creating an awareness campaign for data governance. We will review our efforts, including the session we created, the content we covered, the poster that became our touchstone for subsequent content, and the result (so far). 

In this session you will learn:

• What a data governance awareness campaign is and how it can help
• Who to deploy it to
• Learning objectives of the campaign
• How the campaign fits into a larger data champion effort

Speaker: Laura Madsen 

CEO, Moxy Analytics

Laura Madsen is a global data strategist, keynote speaker, and author. She advises data leaders in healthcare, government, manufacturing, and tech. Laura has spoken at hundreds of conferences and events inspiring organizations and individuals alike with her iconoclastic disruptor mentality. Laura is a partner in a Minneapolis-based consulting firm Moxy Analytics to converge two of her biggest passions: helping companies define and execute successful data strategies and radically challenging the status quo.