Not long ago, Data Quality was considered a high investment risk with a low return. In many cases, Data Quality Initiatives lost momentum within nine months of their initial launch. Today, technology advances — including AI — have totally flipped the script. In the hands of a strategically-minded CDO who knows how to leverage these technologies, Data Quality has become a low investment-high return initiative.

In this presentation we’ll show you how four evolutionary changes have taken Data Quality from “nice to have” to “must have,” including the shift from data as an analytical resource to an operational resource, the introduction of new data platforms and architectures, new tools that maximize the productivity and efficiency of these changes, and the emergence of professionals who can activate them under the direction of a Chief Data Officer.

Plus, we’ll look under the hood and show you how early adopters like McDonald’s, Baker Hughes, Gap, and Skechers have seen recent success with data quality at scale that far exceeds their expectations.

Speaker: Manu Bansal

CEO & Founder, Lightup.ai