Leveraging Information Quality to Grow Revenue and Profit

We will share several well-documented case studies illustrating how product information and digital assets have improved customer traffic, conversion, average order value, revenue, and profit. Whereas investments in this area are often seen as a cost, we have consistently demonstrated that it is in fact a driver of sustainable incremental revenue and profit growth. 

Speaker: Mark E Kochert

Mark has nearly 30 years of leadership experience growing companies that provide professional and managed services, primarily in the areas of information, research, analytics, and consulting. His clients have included B2B and B2C eCommerce retailers and brands as well as leading companies in the CPG, Foodservice, and Travel / Tourism industries. Based in Chicago, he is currently the Head of Client Success in the Americas for EnFuse Solutions, a company with deep domain expertise in enterprise data management, analytics, and business process improvement.