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DGIQ-E22: Keeping Stakeholders Engaged

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Keeping Stakeholders Engaged

Engagement begins with the identification of key partners, providing the WIFM (what’s in it for me), problem-solving together to identify solutions to proactive data management rather than reactive data clean-up, and providing visually appealing mediums using language familiar to the business.

Positive ongoing engagement includes opportunities to make data fun and interactive, providing meaningful regular opportunities for collaboration, and supporting the business through change and staffing constraints.

The case study will share our experience with:

Business visualizations of data (dashboards, mind mapping, process flows, etc.)
Data Profiling — regular feedback and support
Engagement Opportunities (Data Advisory Groups, Data User Groups, and Subject Matter Experts)
Leaning in and leveraging data advocates and owners
Tying data challenges to business needs for mutual support

Speakers: Lynn Marsh, Antoinette Cashwell-Robinson, Lisa McKnight

Lynn Marsh

Lynn Marsh, MBA, ALMI, ACS, CSM, has over 12 years of experience in the Group Insurance Benefits industry with an emphasis in business processes and data analytics. As a Data Steward on Lincoln Financial Group’s Data Governance team for the past 7 years, she is a conduit between the business and IT to provide collaboration and help ensure all teams are speaking the same language when it comes to data. Lynn’s strong facilitation and communication skills combined with her passion for accurate data and process efficiencies have helped the business understand the value and positive impacts of Data Governance and data as a strategic asset.

Antoinette Cashwell-Robinson

Antoinette Cashwell, MPM, has over 7 years of experience with Lincoln Financial Group, specializing in project management, training, content development, data analysis, and 5 years of experience in Data Governance. She uses her creativity and drive to support Lincoln’s mission of ensuring that the highest quality data is delivered via data governance strategy for the purpose of improving efficiency, increasing profitability, and lowering the risk of the business units they serve.

Lisa McKnight

Lisa McKnight is a newer member of the Data Governance team, who was previously a leader within the Group Protection Operations business area. Lisa brings over 11 years of operational experience at Lincoln Financial Group to the data governance team. Lisa’s vast business knowledge and passion for digging into data is a great fit for the Data Strategy role, in addition to her skills in collaborating with stakeholders across the organization to identify data solutions.