How to Get Everyone Excited About Data Governance

Most companies struggle to build enthusiasm for data governance within the company. Let’s face it, governance doesn’t seem fun. It means a boatload of policies, procedures, more responsibilities, and often very little pay-off in terms of the corporate spotlight. Who gets excited over that? That’s why we need to reframe the narrative around data governance and cast it in the bright light it deserves. In this session I will present a colorful toolbox, laced with anecdotes, that will get everyone excited to get their hands dirty on data.

This session includes:

• A more compelling story around data
• How to meet people where their passion is
• Tools to use
• How policies and procedures come to life
• Loudly broadcasts all success stories

Speaker: Annemieke de Groot
Manager Data Governance - West Monroe

Annemieke is passionate data professional with a 20-year career that spans several continents and industries. Starting out as a web-pioneer in Dutch public broadcasting, she quickly became enamored with everything data and co-founded a company focused on digital marketing and data gathering. This brought her from Amsterdam to Hong Kong where she eventually pivoted to data management and governance. As the Asia Region Data Governance Lead for AXA Insurance, she supported Chief data Officers to roll out data governance within their local teams and build value-added data initiatives, including BI reports, machine learning for risk prediction and fraud investigation. After landing in the United States, Annemieke joined West Monroe to strengthen their data governance team and consult clients looking to get serious about data governance.