Gamifying Data Quality

Gamification is an engaging way to drive adoption and push change within organizations. In this talk, we'll look at the history and basics of gamification and think about ways it can be used to improve adoption of not only Data Quality, but other Data Management and Governance initiatives. I'll talk about some real-world examples where gamification was instrumental in successful adoption. 

• The history and 101 of gamification
• Research on gamification as it relates to change management
• Real-world case study where gamification was instrumental in the adoption of a Data Quality program
• It wouldn't be a talk on gamification without a little...gamification! So come ready to participate and maybe win a prize! 

Speaker: Steven John MacLauchlan

Steven enjoys meeting new people, learning about the businesses he helps, and understanding emerging technologies. He’s passionate about data as the key to the future and believes the ability to leverage it is paramount to remaining competitive. Any problem can be solved with the right application of people, process, and technology: often in that order.