Data Economics ties data management and data governance efforts with financial value and market capitalization. This session will cover the following topics:

• Valuation techniques for data-intensive intangibles such as Customer Lifetime Value and Dealer Lifetime Value
• Assignment of data valuation at the record of individual customer records
• Adding value to specific Critical Data Elements and Reports within the data governance program
• Aligning data economics to Master Data Management (e.g., adding value as custom attribute)
• Integration of data economics with data product approaches
• Operationalization of data economics to CRM applications including Next Best Action

Speaker: Sunil Soares

Sunil Soares has 15+ years' experience in data management with clients across the world and multiple industries. He is the author of nine books on data management and data monetization. Sunil is the CEO of Information Asset (data management solutions) and YourDataConnect (data monetization SaaS). He led the data governance practice within IBM Software in the past. Sunil worked in the Financial Services strategy consulting practice at Booz Allen and has an MBA from the University of Chicago.