DGIQ-E22: Always Start With the WHY
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Always Start With the WHY
Too many traditional data governance initiatives fail because they're so focused on managing and governing data that they forget WHY. And, if data governance leaders can't articulate WHY, there's no hope for getting business leaders onboard.
Learn how to flip the story by making a clear case for data governance and securing early and continued business adoption by following a few simple steps:
- Find important business initiatives that suffer from data governance and data management deficiencies
- Identify data governance capabilities to address the gaps and link them to the business initiatives that stakeholders care about
- Prioritize the data across each initiative
- Tie tangible metrics to the initiatives and communicate progress often
Speaker: James Nanscawen

For more than 25 years, James Nanscawen has lead organizations (both in the public and private sector) through large software, digital and cultural transformations. As a Corporate Leader, a Business Founder and, now, a Practice Partner at Data Meaning, James has deep experience in Data Governance and Data Management practices and partners with senior executives globally in the development and execution of Data Governance programs.
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