As enterprises race to implement AI and machine learning, one truth remains: your models are only as good as the data feeding them. Without trusted, consistent, and well-mastered data, even the most sophisticated algorithms will struggle to deliver accurate, explainable, or actionable outcomes. This session explores how mastering your foundational data—through effective data governance, operational master data management, and purpose-driven architecture—can make your AI/ML strategy not only more complete but more impactful. We’ll share insights from real-world transformations, including how poor data hygiene reshaped financial reporting for a Fortune 500, how it took four months to answer a simple executive question, and how digital twins revolutionized predictive maintenance on oil platforms.

You’ll leave having experienced how to well-architect data ecosystems support scalable, trustworthy AI. We’ll dive into why operational efficiency begins with well-mastered data, how behavior change—not just dashboards—is the real measure of value, and why using generic AI models might erase your competitive edge. Whether you're leading a data team, evaluating ML platforms, or advancing enterprise architecture, this session will provide the frameworks, language, and real-world examples to bridge data mastery with artificial intelligence.

Attendees Will Learn:

• Why MDM is foundational to trustworthy AI and ML outcomes
• How to link master data, behavioral change, and operational efficiency
• How to define and apply critical data elements based on real business purpose
• Strategies for aligning MDM and analytics with measurable behavior change
• How to support predictive analytics, digital twins, and advanced visualization through better architecture
• Practical steps for architecting data environments that enable responsible, scalable AI adoption

Speaker: Dave Wilkinson

Welcome to the world of Data Dave Wilkinson, the renowned data management divemaster and influential leader in data infrastructure, master data management, and data governance. With over two decades of expertise, Data Dave is not just a navigator but a transformative force in the data industry, guiding companies to unlock the full potential of their data assets.

Discover Dave’s insights through his book, “Crossing the Data Delta: Turning the Data You Have into the Information You Need," which showcases his profound knowledge and passion for leveraging data effectively. His commitment to educating and inspiring others continues with his hit podcast, "Talk Tech with Data Dave." This engaging series explores the latest trends in AI, data, cloud, and technology, making complex topics accessible and enjoyable for both beginners and experts in the field.

Whether you're just starting out in data or looking to deepen your expertise, join Data Dave on this exciting journey to demystify the world of data and discover how it can be as captivating as it is crucial. Join Dave for trailblazing insights and advice that light up the path to data mastery.