DAO23: The Importance of Strategically Positioning MDM in Today’s Architecture

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The Importance of Strategically Positioning MDM in Today’s Architecture 

Master data has been present in organizations’ systems since the first application was deployed decades ago. As applications multiplied, trading partner relationships grew, government regulations were imposed, and mergers and acquisitions occurred, managing master data became extremely challenging and issues proliferated. Today’s organizations have launched or are planning numerous strategic business initiatives that depend on their master data to be accurate, shareable, protected, and fit for purpose where applied. Unfortunately, many organizations continue to struggle with an effective master data management (MDM) program. To meet these challenges requires defining and positioning the MDM program strategically in the system architecture and organizational structure.

Covered topics include:

MDM’s importance to the success of digital transformation, government regulation compliance, Internet of Things (IoT), and M&A migration

Taking a holistic perspective to MDM program positioning

The impact of an organization’s structure, culture, and industry on an MDM program 

Speaker: Frank Cerwin

Managing Principal, Data Mastery Inc.


Frank Cerwin has a multi-faceted 45-year career serving in several roles that provide a unique perspective of data management. His roles included application developer, application development manager, business analyst, data modeler, data architect, disaster recovery coordinator, IT security analyst, B2B ecommerce manager, and director of data services with responsibility for database administration, data integration, and master data management. Frank has spent the majority of his career employed in the financial services and global restaurant industries with another third of his career consulting within a variety of industries that included a steel mill and a trade union. Frank is certified as Master Data Management / Reference Data CDMP, Six Sigma Green Belt, ISO 8000 Certified Data Manager, and Infrastructure Technology Library (ITIL) Foundations. He has authored two Dataversity Training Center learning plans entitled ‘Mastering Master Data Management’ and ‘Building a Career in Data Management’. He is also a board member of Chicago DAMA.

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