Why Data Modeling is More Important Than Ever 

We keep hearing that data modeling is dead or that it’s no longer relevant with modern data technologies when in reality, it’s more important than ever. Actual data modeling seeks to demonstrate a thorough understanding of your business functions and goals to represent them accurately with data collected from its activities. With this mindset toward data modeling, you can decide which data modeling techniques are well-suited, which database technologies are ideal for its implementation, and how to distinguish data transport methods. This session will explore several essential aspects of how data modeling is critical for data management and analytics capabilities.

You will learn:

• how business understanding is different from its systems
• how data persistence and transport differ from their semantic meanings and changes
• the implications of various database technologies on data integration, management, and analytics

Speaker: John O'Brien

Principal Advisor and CEO, Radiant Advisors

John O’Brien is Principal Advisor and CEO of Radiant Advisors. With over 30 years of experience delivering value through data warehousing and BI programs, he has a unique perspective that comes from the combination of his roles as a practitioner, consultant, and vendor CTO in the data industry. As a recognized thought leader in data strategy and analytics, John has been publishing articles and presenting at conferences in North America and Europe for more than 15 years. His knowledge in designing, building, and growing enterprise data systems and teams brings real-world insights to each role and phase within a data program. Today, John provides research, strategic advisory services, and mentoring that guides companies in meeting the demands of next-generation information management, architecture, and emerging technologies.